Tnuva enters retail market through its own distribution system

Tnuva Romania producer, the latest player to have entered the dairy market, has put together its own distribution system for dairy products and aims to extend its coverage to encompass everything from international retail networks to traditional stores. "We have developed our distribution progressively, in all types of stores. We are also considering convenience stores very seriously, as they are very important for acquiring fresh products for daily consumption. In time, our objective is to cover the whole territory of the country and be present in every Romanian town," said Sagit Tzur-Lahav, marketing vice-president of Tnuva Romania. The company has recently started production in its plant in Popesti Leordeni, and announced the signing of partnerships with international retail networks, such as Metro Cash & Carry, Selgros Cash & Carry, Real Hypermarket and Billa, as well as other supermarket chains in Bucharest.