New head of marketing at URBB comes with new brands

Doron Zilberstein, the new Marketing Vice-President of beer producer United Romanian Breweries Bereprod (URBB), plans a brand expansion by the end of this year, and intends to introduce a new brand into the company's portfolio in the course of next year. "We are also examining other business opportunities, we are in talks with other players, at international level, in order to bring new brands onto the market. By the end of this year, we will enter a new consumer category in terms of beer production and we will apply a new marketing strategy for our soft drinks brands," said Zilberstein. He did not wish to reveal either the name of the brand targeted for expansion this year, or the new category that URBB will enter by yearend.