Google to entrepreneurs: Online promotion, the key to success

Companies need to create online promotion strategies, as this has a significant impact over their businesses, Google, which owns the world's most popular search engine, used by 90% of the Internet users in Romania, recommends to Romanian entrepreneurs. "Google's suggestion is an integrated marketing campaign for the online, to help offline sales," stated Amelia Cretu, a manager with the company, in charge with AdWords, Google's online advertising system in Romania. Google and Banca Transilvania organised a training session for Romanian entrepreneurs to present the AdWords system to them, through which they can advertise on the search engine. The US company recommended they use "insight for search", a gauge of trends in searches on the net depending on key words. This Google instrument also indicates the period of the year when some products or services are sought, so that entrepreneurs get to know when the right time for more aggressive promotion is.