Household consumption falls 5% in Q1
The first quarter of the year brought about all-round declines
in the fast moving consumer goods, the latest "victim" of the
crisis: a smaller shopping basket and less frequent shopping trips
led to a 5% decline in the volume of household consumption against
the first quarter of 2009, reveals a GfK Consumer Tracking survey
conducted this year.
In terms of value, household consumption fell by 2% in this
interval, after last year it saw a 6% rise on account of inflation.
Data of market research company GfK reveal that 2010 could be the
first year of decline in household consumption since 2001, after in
2009 it failed to see a decline after consumption habits moved
inside the household, from restaurants and bars.
"The last annual decline in household consumption was recorded in
2001 and amounted to 9% (in terms of value)," said Raluca Raschip,
Consumer Tracking Director of GfK Romania, at an event organised by
the company.