Poiana chocolate plant of Braşov finally closed

Autor: Mihaela Popescu 22.08.2010

Poiana chocolate plant of Braşov, which has been through three political regimes in about 100 years and was US-based Kraft Foods' first investment in Romania, has completely shut down with the transfer of the last two lines to Ghimbav, to a plant owned by RAP Group.
RAP Group, a former equipment supplier of Kraft, has this month started production for the US company in a new location in Ghimbav, Braşov county. The group controlled by businessman Radu Popeia of Braşov is likely to launch its own confectionery brands, but so far has not registered any trademark with the State Office for Inventions and Trademarks.
Investments in the chocolate plant of Ghimbav, with a 4,500 square metre area, can be put at over 5m euros. Around 70 people currently work in this location.
"The employees RAP took over from Kraft Foods were transferred to the Ghimbav plant," specified Kraft Foods Romania representatives.
Most production lines of Poiana plant were transferred to a plant Kraft Foods owns in Bulgaria in late 2009, so that most products of the US company's domestic portfolio are imported.