Porsche boss expects car prices to fall further
Amid plunging sales and debts to banks, the car market will
witness a rising number of deals involving car dealers believes
Brent Valmar, vice-president of Romania's Automotive Manufacturers
and Importers Association (APIA), who is also the general manager
of Porsche Romania.
Porsche is the biggest importer on the domestic market, which came
to generate only 382m euros while turnover revolved around 1bn
euros in 2007-2008 period, according to Finance Ministry
data.
"It has been and will be hard. There will be further dealers
closing, while others will be bought and swallowed by rivals. The
average price per car will become lower and lower, the more so as
many producers have launched smaller and more fuel-efficient
models," Brent Valmar told BUSINESS Magazin in an interview.
Even so, Porsche boss said he did not expect the decline to
continue in 2011, though "there is no way we can get close to 2007
any time soon".
As regards Porsche Romania, "the focus is on cash and market
share," according to the company's head, who stressed that the
fight for market share had become dramatic in the past two years
amid dealers' large car inventories.