Murfatlar expects wine cellars to generate over 14m-euro sales in two years

Murfatlar wine producer, one of the main players in the industry, expects sales through its own cellars to reach over 14m euros over the next two years, more than half of current turnover.

The producer is the first in the wine industry to announce aggressive retail expansion plans, as it wants to reach several hundred wine cellars in two or three years, securing it national coverage.
"The cellars will be all over the country. The first three are in Bucharest and the fourth in Brăila. Sales can be double from one location to another, depending on location," Daniel Negrescu, brand manager with Murfatlar, told ZF in an interview.
Last year, the company generated turnover worth 119.76m RON (28.3m euros), with 136m RON (32m euros) being budgeted for 2010.
Specialised wine retail is really poorly developed, with the main stores, positioned, however, on the high price segment, being those of Vinexpert. Last year, though, entrepreneur Tiberiu Duma opened Patria Vinum network tackling the low and medium-price level.