Nestle tackles coffee shop market again, with openings in Bucharest and Craiova

Swiss-based Nestle, the biggest player on the instant coffee market with Nescafe, has announced it will open two coffee shops in central Bucharest and Craiova in the coming period, which will be operated by older partners of the producer.
Investments in these projects can be estimated at around one million euros and amount to the Swiss company tapping once again into the coffee shops market, two years and a half after giving up three locations in Bucharest.
The company's partners in the expansion of the Nescafe coffee shop chain are Greek-based Dyonissos Group and Biologistics, a Craiova-based distributor of Nestle Professional coffee vending machines.
Dyonissos Group has also been operating the Nescafe coffee shop in Băneasa Shopping City mall in Bucharest for around two and a half years, while Biologistics has been distributing Nestle coffee vending machines in six counties in southern Romania since 2004.
In Bucharest, the Café Nescafe chain will open shops in Piaţa Romană, a highly central area where rent is around 40 euro per square metre, which amounts to a renewed offensive of the Swiss company on this segment, after in 2008 it gave up two central locations in Unirea Shopping Center and Bucureşti Mall and a shop in Plaza Bucureşti mall held by Anchor Grup.