Călin Drăgan, Coca-Cola: As with a manual gearbox, I've changed speed in the company
The domestic subsidiary of Coca-Cola giant climbed to the fourth
position, in terms of sales, among the 28 countries the Greek group
is present in, from the fifth position it held in 2004, the year
when Călin Drăgan was appointed to run the bottler's domestic
operations. Drăgan explains for Business Magazin the strategy he
has bet on during these years to develop the business.
"As with a manual gearbox, I've changed the speed in the company
during the term I received in 2004," says Călin Drăgan, general
manager of Coca-Cola HBC Romania and Moldova.
The description covers six years of completely different
conditions, when the market shifted from a period of frantic
consumption to the other extreme, with 2009 as the first year when
beverage bottlers saw their turnover slide after almost two decades
of ongoing growth.
"I've always believed the growth pace would slow down at a certain
moment and depending on this I've made all the decisions related to
business coordination and the ones for cost restructuring," adds
Drăgan, 44, an engineer by training.
Inline Attachment Follows: 3_enache.txt
How a Romanian entrepreneur works: several budget scenarios for
2011, investments on hold and frozen salaries
Mirabela Tiron
Businessman Radu Enache, owner of Continental hotel chain, which
operates 14 hotels on the Romanian market, maintains he is drawing
up several budget scenarios for next year, which may have to be
re-corrected, as market instability is making it hard to set up
hypotheses.
"I don't see very pleasant things for 2011, either, considering the
country situation hasn't improved. Although for next year we have a
downbeat and an upbeat scenario, I believe it is highly likely that
we will work with the downbeat scenario, which means our generating
this year's figures, namely stagnation," Radu Enache stated.
According to the data provided by the Romanian entrepreneur, in the
first eight months of 2010 the hotels he owns posted revenues
similar with last year's, although the chain's accommodation
capacity rose by 15% as two hotels were opened late last
year.
The falling revenues prompted Enache to halt hiring, freeze most
salaries and pay part of employees on sole trader contracts.
Moreover, all the group's development plans have been put on
hold.