Marrionnaud boss: We group stores into leagues, just like in football
The takeover of Ina Center, Privilege and Marionnaud by
Chinese-held Hutchinson Whampoa in an international deal sealed
last year has radically changed the strategy of Ina-Privilege
InternaĊ£ional, which holds the perfumery chains on the Romanian
market.
The new manager of the perfumeries, Sorana Georgia, with experience
of the retail market in member companies of German giant Metro, has
found an immediate way to check employees and motivate them at the
same time.
"We group stores into leagues, like in football, so we offer
employees the possibility to get different salaries. This way,
people can envision a career plan," says Georgia, who also applied
this method with hypermarket chains Metro and Real.
The business that Sorana Georgia runs currently consists of 24 Ina
stores and 29 Privilege stores, while the Marionnaud brand, which
sells selective products (high-end products that target customers
with above-average income) is present on the Romanian market with
one store opened in AFI Palace Cotroceni.
And since in a business which is permanently in direct contact with
consumers, the employees' attitude can make the difference, Georgia
started her term as a CEO with visits to the stores, at a time when
employees were not familiar with who she was yet, in order to see
how customers were treated.