Citi bets on digital technology to gain retail clients
Digital technology is the future in banking, says Tibor Pandi, 41, who came at the helm of the domestic subsidiary of US Citi this summer.
His mandate is to expand the retail operations launched last
year and to do that he bets on attracting the clients who want to
use their smartphones to do all the financial operations, from
checking accounts to paying for cinema tickets or bus
travels.
"Since we've pursued a prudent business policy, we are not
overburdened and we can focus on developing new businesses. Citi is
well positioned to launch new products and services and attract new
clients. We want to gain market share on the targeted market
segments," Pandi told ZF in an interview.
Tibor says the goal for the following years is for retail to come
to generate a third of the bank's turnover. "We'll further develop
the retail operations we launched in 2009. We want to grow, from
the current status to the position of a more significant player on
the market. If we make good decisions and implement them, market
share expansion will come," says Pandi, without specifying clear
targets on the number of clients or market share.