Pepe Berciu, BDG Import: When the economy reverts to growth, it's harder to steal market share

Pepe Berciu, a shareholder in BDG Import, one of the biggest importers of alcoholic beverages domestically, says 2010 was very good for the company, and when he draws the line at the end of the year he expects turnover to top the increase reported after the first ten months, of 20%, in RON.

"We posted good increases for Jack Daniel's (of over 15% i.e.), or Finlandia (by over 18% i.e.), but we also had declining products, such as Metaxa (by 40% i.e.)," Berciu told ZF in an interview.
BGD Import reached 29.7m-euro turnover and gross income worth 1.8m euros last year, according to Trade Registry data. Berciu accounted for the brand increases by "a joint effort by brand producers and BDG" in promotion actions, and says they focused on this as market share will be harder to gain starting 2011.
"It is the last year when market share can be taken from other producers. At the moment the country returns to economic growth, it becomes harder to 'steal' market share".