Thousands of iPads sold in Romania
iPad, the PC tablet launched in April 2010 by American company
Apple, last year sold around 8,000-10,000 units in Romania,
according to unofficial market estimates. Sales have seen a strong
rise despite the American company not having a local office or
paying for local advertising campaigns. Apple products are,
however, heavily promoted in the media, with the interest for the
iPad increasing after the gadget was purchased by the top three
Romanian state officials - President Traian Băsescu, Premier Emil
Boc and Senate speaker Mircea Geoană. Sales were also boosted
following the intensive promotional campaign conducted by Cosmote
and Vodafone when they introduced iPhone 4 in their offer, says
Marius Ghenea, head of online retailer pcfun.ro. iPad and iPhone
boast good spontaneous demand, "which eases the sale
process'.
Sales of Apple products also rose significantly at eMag, says Radu
Apostolescu, marketing manager: "The increase recorded in 2010
against 2009 is 3,000%. Apple products accounted for around 3% of
eMag sales in 2010," which were estimated at 100 million euros.