CMU and Euroclinic become Regina Maria
Private medical services operator Centrul Medical Unirea, which also holds Euroclinic hospital in Bucharest, is changing the name of all the facilities it operates to Regina Maria (Queen Mary), the private healthcare network, following a rebranding worth several hundred thousand euros.
This is the first move of this kind on the healthcare market,
which approaches half a billion euros per year.
"I would not have agreed to any name other than Regina Maria," said
Wargha Enayati, founder of Centrul Medical Unirea (CMU).
More than 25 years ago, when he first came to Romania to find out
more about Queen Mary, former Queen of Romania, who shared his
Baha'i faith, Enayati, himself a Baha'i, did not imagine for one
moment that at one point he would give this name to one of the
biggest private clinics networks in Romania.
Born in Germany from Iranian parents, Enayati, 46, has retained a
minority stake in the company now named Regina Maria, with the
majority shareholder being investment fund Advent
International.
The business that started 15 years ago with a practice in the
Unirea area, which is where the name of Centrul Medical Unirea
comes from, has entered a new development stage following the
acquisition of Euroclinic hospital last year, in the wake of a deal
put by ZF at around 15 million euros. The hospital will be called
Regina Maria- Spitalul Euroclinic.