Chicken producers expect consumption to pick up
Romanian chicken producers project rising consumption this year
amid dwindling population income and consumers' switching to
cheaper products.
"Chicken consumption will constantly increase. People will eat
chicken and not tomatoes given vegetables record prices," says Puiu
Ilisei, chairman of Euroavi Călăraşi, a company with 11m-euro
turnover in 2009.
Poultry is one of the few foodstuffs that registered price
increases of below 5% in December 2010 against the same month of
the previous year, while vegetable prices rose by 22% in the same
period, while potatoes saw record prices, after a 45% advance in
one year, according to the National Statistics Institute
data.
"The chicken market will rise by 2%. Last year, the subsidy that
covered 16.5% of the price was done away with, and the grain price
hike pushed costs up by 8%. Thus, the total cost increase amounts
to 35.5%. Prices are likely to go up by 25% this year," says
Grigore Horoi, chairman of Agricola Bacău, a major player on the
market.
However, he expects domestic consumption to increase further,
especially as in the West chicken consumption stands at 30
kg/capita, while in Romania it reaches 20 kg/capita.