Mihai Bordeanu, 35, former regional manager of premium brand Lexus, has become part of the management team of the Romanian Commercial Division of the Renault group as of January 1st, a group that controls sales of Dacia, Renault, and Nissan, which amount to almost 500 billion euros. Bordeanu is one of the few Romanians to be recruited by the French group for its management team. Liviu Ion, communication manager of Renault, says Bordeanu will answer to Fabrice Cambolive, commercial manager of Renault Romania.

According to market sources, Mihai Bordeanu will in the course of this year replace Rafael Treguer, the current marketing manager of Dacia and Renault, with the information yet to be confirmed by company officials. The marketing manager handles two brands with a 35% market share, with this year's big challenge for the entire department being the launch and promotion of the Duster SUV.

Bordeanu's appointment is the third change at management level recorded in the last year, after Cambolive came to the helm of the Commercial Department, and after Jerome Olive replaced Francois Fourmont as general manager of the Renault Group Romania, which includes Automobile Dacia, as well as the importer of Renault and Nissan brands.