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Autumn's war in telecom industry: 2011 broadcasting rights for First football League

Autor: Adrian Seceleanu

09.09.2010, 00:04 15

On a TV services market where growth can only come throughacquisitions or by "stealing" rivals' clients, the most fought-forbroadcasting rights in Romania will be for the football matches ofthe First League.


Romtelecom wants so much to win over RCS&RDS that it is evenmulling a tie-up with UPC, say market sources.
The broadcasting rights starting season 2011/2012 will most likelybecome the subject of a war between RCS&RDS and Romtelecom,with one of the stakes of the battle worth tens of million eurosbeing who will be the leader of the domestic TV services market inseveral years' time.
The Romanian Professional Football League is going to organise anauction for these rights, considering this is the last season whenthe competition is broadcast by the RCS&RDS/Antena 1consortium.
The tension around the battle for these broadcasting rights, seenas essential in the race for new clients on the domestic TV market,has been building up with Romtelecom's launch, in mid-2010, of itsown sports channel. Since the announcement on the launch of DolceSport, Romtelecom has permanently reported the acquisition ofbroadcasting rights for various internal and international sportscompetitions.

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