Several brokerage firms have earmarked thousands of euros to beplaced first in the results returned when investors look up FondulProprietatea on Google. The stake is the trading fees brokers wouldstand to collect if users decided to work with them to buy and sellshares in the fund.
A simple "Fondul Proprietatea" search on Google turns up thewebsites of Ieba Trust, Estinvest, Prime Transaction, Tradevilleand Goldring, well-positioned at the top of the page, above theofficial website of Fondul Proprietatea.
AdWords, the paid online pay-per-click advertising service ofGoogle, allows these brokers to promote themselves next to thehottest topic of the moment, Fondul Proprietatea. Moreover, some ofthem, such as Estinvest based in Focşani, have launched their ownFondul Proprietatea-related websites.
Prime Transaction brokerage, too, has a Fondul Proprietatea webpage and its website shows up first in results, right under thesearch box.
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