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Cemacon invests in distribution to double market share

Autor: Adrian Cojocar

05.05.2011, 23:31 64

Brick manufacturer Cemacon Zalău (CEON), whose main shareholderis Broker Cluj, plans to increase its sales 2.6 times to 58 millionlei, although it expects the market to stagnate.

The company last year completed a 28 million-euro investmentin a new brick manufacturing line, which will see it almost tripleits production this year and intends to gain market share bysignificantly developing distribution and its portfolio ofproducts.

The Cemacon management plans to allocate 9.5 million lei (2.3million euros) this year for logistical expenditures that did notexist in preceding years, and outsource its transportoperations.

"Up until now Cemacon was a company that sold only ex works anddid not entail logistical expenditures, with sales only to localclients. Starting this year, the new production line at Recea willstart working at full speed (...) and we intend to boost sales by astrategy of gaining market share by boosting the number ofdistributors, developing distribution and our product portfolios,"says Liviu Stoleru, general manager of Cemacon Zalău (CEON stocksymbol).

Stoleru hopes his new strategy will see the Zalău brickmanufacturer among the top 3-4 players on the Romanian market bythe end of this year.

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