ZF English

CMU and Euroclinic become Regina Maria

Autor: Ioana David

08.03.2011, 00:11 41

Private medical services operator Centrul Medical Unirea, whichalso holds Euroclinic hospital in Bucharest, is changing the nameof all the facilities it operates to Regina Maria (Queen Mary), theprivate healthcare network, following a rebranding worth severalhundred thousand euros.


This is the first move of this kind on the healthcare market,which approaches half a billion euros per year.
"I would not have agreed to any name other than Regina Maria," saidWargha Enayati, founder of Centrul Medical Unirea (CMU).
More than 25 years ago, when he first came to Romania to find outmore about Queen Mary, former Queen of Romania, who shared hisBaha'i faith, Enayati, himself a Baha'i, did not imagine for onemoment that at one point he would give this name to one of thebiggest private clinics networks in Romania.
Born in Germany from Iranian parents, Enayati, 46, has retained aminority stake in the company now named Regina Maria, with themajority shareholder being investment fund AdventInternational.
The business that started 15 years ago with a practice in theUnirea area, which is where the name of Centrul Medical Unireacomes from, has entered a new development stage following theacquisition of Euroclinic hospital last year, in the wake of a dealput by ZF at around 15 million euros. The hospital will be calledRegina Maria- Spitalul Euroclinic.

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