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Cotnari goes to Russia and eyes 50% export growth

Autor: Ioana David

07.03.2011, 07:35 27

Iaşi-based Cotnari wine producer, with 25m-euro turnover lastyear, has budgeted 50% higher volumes of wine sold abroad for thisyear, as the company has almost completed talks over a contract inRussia.
Exports generate 15% of the company's total sales, but Cotnarirepresentatives expect the percentage to go up, as domestic marketsales are weaker than deliveries abroad.
There is interest in Cotnari products both on the European market,as well as in the US and Canada.
Last year, the company posted 25m-euro turnover, flat from 2009,when it launched two 0.75-litre products on the low-price segment,but also brought the Mini range on the market, namely four0.5-litre bottled wines aimed at hotel mini-bars.
Estimates for the Romanian wine market in 2010 ranged between 350and 400m euros, down from 450m euros in 2007.

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