The economic crisis is prompting Romanians to turn to cheaper services, with low price-oriented companies betting on the change in behaviour to boost their businesses. Discount stores, fast food restaurants and low cost airlines are just a few of the sectors that have not been intimidated by the crisis and have yet to freeze their investment plans. Discount stores, for instance, which have seen a major expansion on the Romanian market over the last few years, are expecting their market share increase to accelerate in 2009, due to the changes in consumer spending behaviour. In 2007, discount stores posted business worth 600 million euros on the Romanian market, which accounts for around 15% of overall sales in modern retail, put at 4-4.5 billion euros. This period will also be auspicious for low cost airlines, which are hoping to attract clients from traditional companies. "There are two main directions: demand level and business model. As concerns demand, people continue to travel, but they are willing to pay less. This means there is a migration of passengers from traditional carriers to low-cost ones. As for the business model, we believe only companies that manage to keep their costs extremely low will be able to weather the crisis," said Natasa Kazmer, head of corporate communications and public affairs of Wizz Air.