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Google organises a seminar to promote Romanian tourism
9 mar 2010
Google, owner of the world's most popular search engine, will
organise a seminar in partnership with the National Association of
Travel Agencies in Romania (ANAT) next week in Bucharest, to
promote Romanian tourism within the "Holiday Market" travel
fair.
The seminar titled "Google and Tourism: The challenge of
online advertising and sales" is organised by ANAT in partnership
with Google Ireland (the subsidiary that also handles Romania). The
event, which will be held at the Parliament Palace, will discuss
means of promoting and distributing travel offers via the
Internet.
According to Olivia Popescu, communication manager of Ralcom,
the company that organises the seminar, Google, ANAT and Ralcom
came up with the idea for the seminar together.
Why is Google organising the seminar? "Google wants to promote Romania's image, but it will also promote its AdWords system (whereby companies can advertise themselves on Google). Romania is a big country with potential, the largest in the region after Poland," Traian Badulescu, ANAT spokesman, told ZF.
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