The turnover of insolvent bookstore chain Diverta fell by 26.6%in the first eleven months of this year against the similar periodof last year, to 18.8 million euros.
Books generated 35% of sales, while the rest of the revenueswere fetched by stationery, IT and media, and toys.
For next year, Amalia Buliga, general manager of the bookstorechain, expects a revenue stagnation. Buliga also said byrenegotiating rent, cutting wages, phone services and other costs,she expects spending to be cut by 3 million euros.
Diverta, one of the leading bookstore chains on the Romanianmarket, has closed 12 stores since the beginning of the year,cutting its retail area by 20%, to nearly 18,000 square metres.Currently, Diverta operates 53 stores, 14 of which in Bucharest. InDecember Diverta closed the 1,800 square-metre Magheru storebecause of too high rent per square metre (48 euros).
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