KFC fast-food network plans to open ten restaurants this yearand reach a total of 50 restaurants on the domestic market andturnover worth 180m lei (43m euros), up 12% from 2010.
The company will count on drive-through and front street restaurantand will not open any more units in shopping centres.
"Given the results of the drive-through restaurant of Sibiu, openedmore than a year ago, we've decided to tackle this segment. Thus,out of a total 10 stores we want to open this year, more than halfwill be of this type and the rest will be street front ones. Thereare not many more shopping centres opening, so we have anadditional reason not to open KFC restaurants in malls. Anyway,we're not going into all shopping centres," said C`lin Ionescu,general manager of KFC Romania.
With the opening of the ten new restaurants, the fast-food networkwill hire another 300-400 people, to be added to the 1,100 currentemployees.
Talks for the new openings are underway, so that KFC head would notoffer details about their positioning, saying only they will beequally located in Bucharest and other cities.
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