In furniture and home décor stores, sales of seasonal items arelikely to rise by 20-30% from a year ago amid the broader offer,according to the estimates of the main players in the field.
The biggest retailers, Mobexpert, IKEA and kika, derive between15% and 50% of turnover through home accessories, and inNovember-December several thousand euros are additionally broughtby globes, lighting items and other Christmas specificdecorations.
Against the annual turnovers of tens of million euros reported bythe companies in this field, the several hundred thousand eurosgenerated by this product category do not mean much, but given thatsales have been dwindling in the past two years, any increase iswelcome.
"We expect sales of Christmas decorations to go well this year aswe expanded our offer. (...) We expect a 20% increase against lastyear," says Dan Şucu, Mobexpert owner.
Rival kika is more upbeat. "At this moment, we see a 30% increasein sales for this category as the offer is bigger, location isbetter and the number of visitors has risen by 10% amid the changedpromotion ways," said Lars Lund, country manager with kikaRomania.
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