ZF English

Orange's marketing manager: Smartphone sales could double this year, as well

Autor: Adrian Seceleanu

02.02.2011, 23:24 19

The telecom market will remain difficult in 2011 as well, withclients continuing to ration their spending, and tight competitionamong operators. However, interest for PC tablets is high, as thatfor smartphones.
Orange, no. 1 on the Romanian communications market, with aroundone billion euros in turnover in 2010, is expecting this year to bedifficult, with competition putting pressure on tariffs, but also ayear with growth opportunities thanks to sales of PC tablets,smartphones, and mobile Internet services, amid increasing interestfrom clients. "In 2010, the rise of smartphone sales exceeded thatof traditional phones and services sales by far, so the increasewas significant, despite the negative context," Dorin Odiaţiu, 43,marketing manager of Orange, told ZF in an interview. "In 2010 wesold more than double as many smartphones as in 2009. We expectthis demand will grow and increasingly more people will want tohave a smartphone. Sales could double this year, as well."
The significant growth rates are explained by the fact that thesmartphone market is in its early stages of development.

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