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Pepe Berciu, BDG Import: When the economy reverts to growth, it's harder to steal market share

15.12.2010, 00:07 45

Pepe Berciu, a shareholder in BDG Import, one of the biggestimporters of alcoholic beverages domestically, says 2010 was verygood for the company, and when he draws the line at the end of theyear he expects turnover to top the increase reported after thefirst ten months, of 20%, in RON.


"We posted good increases for Jack Daniel's (of over 15% i.e.),or Finlandia (by over 18% i.e.), but we also had decliningproducts, such as Metaxa (by 40% i.e.)," Berciu told ZF in aninterview.
BGD Import reached 29.7m-euro turnover and gross income worth 1.8meuros last year, according to Trade Registry data. Berciu accountedfor the brand increases by "a joint effort by brand producers andBDG" in promotion actions, and says they focused on this as marketshare will be harder to gain starting 2011.
"It is the last year when market share can be taken from otherproducers. At the moment the country returns to economic growth, itbecomes harder to 'steal' market share".

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