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Premium car sales go up twice faster than the market

09.03.2011, 21:58 12

Premium cars, with prices that start from over 20,000 euros,went up twice as fast as the market, despite volumes being halfwhat they were in the same period of 2008.

The premium market recorded an over 30% increase in the firsttwo months of this year, according to statistics of players on thecar market, to nearly 700 units. Cars in the upper price segmenttherefore approached the growth rates of commercial utilityvehicles, which, in the same period, climbed by around 50%, to2,000 units.

"Sales in the premium segment will see an even higher growthrate in March, though not sufficiently high to justify marketoptimism," said Viorel Niculescu, who controls Jaguar Land RoverATT dealer and who between 1992 and 2005 was general manager ofRomcar, former importer of Ford on the Romanian market, part ofŢiriac Holding.

The best-selling premium brand in the first two months of theyear was Audi, with 230 cars, up nearly 60% on the similar periodof last year, followed by BMW, with 172 cars, down 8%, andMercedes-Benz, which almost doubled its sales.

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