International group Publicis is bringing together its three Romania-based media agencies, Zenith Media, Optimedia and Starcom MediaVest, with cumulated turnover worth 100 million euros in 2007, under the name Publicis Groupe Media (PGM), as part of a strategy of streamlining marketing investments. "This strategic move is a natural adjustment to the changes in our network, as well as providing us with a competitive edge in the current economic context," said Stefan Iordache, managing director of Starcom MediaVest Romania. In Romania, the Publicis group includes three of the strongest media agencies on the Romanian market - Zenith Media, Optimedia and Starcom MediaVest - and boasts a 25.1% market share, according to the latest survey by RECMA (the only international research company which monitors the media agencies market).
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