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Romania's E-Boda, likely to launch a PC tablet this year

Autor: Anca Arsene-Barbulescu

06.02.2011, 22:20 30

Alexandru Drăgoiu, the businessman who owns E-Boda electronicsbrand together with Honorius Prigoană, is considering launching aPC tablet this year.
"I have had a tablet sample and e-reader sample for almost a yearnow," says Alexandru Drăgoiu, 31, the head and founder of RosalImport Export, the company behind E-Boda half of which he owns,with the rest being held by Honorius Prigoană.
He is likely to launch the PC tablet toward the yearend, enteringcompetition with the Alldro tablet of Visual Fan of Braşov and withEvoTab, announced last week by Televoice, on a market estimated tobe worth at least 10m euros.
Overall, between 15,000 and 20,000 tablets will be sold in Romaniathis year, in line with several market estimates. At an averageprice of 600 euros, in the context where an iPad gets close to asmuch as 1,000 euros accessories included, and a Romanian tabletranges between 150 and 200 euros, the segment is likely to go ashigh as 12m euros in 2011.
The E-Boda tablet could have reached the market earlier, but thebusinessman says he preferred waiting for a confirmation of marketinterest in this type of products under a Romanian brand.

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