One of the most frequent questions at the start of this year islinked to December sales and this is so because for many industriesthis month's revenues make up as much as 30-40% of annualturnover.
The first data ZF collected from companies present on eight marketsshow that in the food industry, the soft drinks, beer or wine onesDecember sales were generally weaker against the similar month of2009, while major retailers are speaking about stagnation, infortunate cases, for the time being.
On the other hand, luxury hotels had their restaurants full at theNew Year's Eve Party, while Calea Victoriei luxury stores reachedand even went beyond sales targets in the last month of theyear.
What are these first data saying? Codru] Pascu, managing partnerwith Roland Berger consultancy has recently told ZF that there aremajor differences from one field to another, so that any analysisshould be carried out along sectors. This also shows in the figuresreported by domestic companies, with exporters seeing their salesrise, but also with firms that sell only in Romania and that arebeing hurt by the falling consumption.
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