Aggressive ad campaign from Flanco

Flanco, one of the main electronics and home appliances retailer in Romania, is ready to invest several million euros in the most aggressive advertising campaign it has ever developed. "Flanco allotted 7 million euros (rate card) for a campaign devised by the Tempo agency," Marius Ghenea, the company's general manager, told Ziarul Financiar. The 7 million euro rate card amount practically means that the net budget is worth over 1-2 million euros. The campaign will be carried out outdoors, in the printed press and on TV between mid September-late December. ZF