New slogan of Romanian tourism: "Romania, the land of choice"

Ziarul Financiar 20.04.2009
The new slogan of Romanian tourism, "Romania, the land of choice", will be used until close to the end of the year, when representatives of the Ministry of Tourism expect the new Romanian travel brand will be ready, the creation and promotion of which will cost 75 million euros in overall sum. The new slogan, which will be used over the next few months, has been created by the Communication Department of the Ministry of Tourism. The "Romania, the land of choice" slogan was featured on the electronic displays set up at the Goran Bregovic concert, which took place on Sunday night, on the beach of the Mamaia resort and was attended by approximately 10,000 people. Up until now, Romania has been promoted internationally as "Simply surprising. "