After Kandia and Orkla, Ioana Moga takes over marketing of LaDorna brand

French group Lactalis, owner of the LaDorna group - one of the leading dairy producers on the Romanian market, has recruited Ioana Moga as marketing manager, who ran the marketing department of Orkla Foods Romania until the end of last year. "Ioana Moga joined the Lactalis team at the end of October this year," said representatives of LaDorna, a company with over 40 million euros in turnover in 2008, confirming ZF information. Representatives of Orkla Foods Romania, producer of margarine brands Unirea, Wiesana and Linco, did not provide details last year about Ioana Moga's departure from the company. Ioana Moga, 36, is a graduate of the Academy of Economic Studies in Bucharest and was marketing manager of Orkla Foods Romania from the spring of 2006 until the end of last year. Previously she had been marketing manager of chocolate producer Kandia-Excelent, after working with consumer goods distributor Interbrands and local cosmetics distributor Oriflame. Within LaDorna dairy producer she replaces Geanina Babiceanu, who had been marketing manager of the company since last December. Responsibilities of the LaDorna marketing manager include coordinating the promotional campaign for UHT milk products, with four new varieties introduced this year. The campaign, which also includes TV adverts, the first ones since LaDorna was acquired by Lactalis in 2008, has been running since the beginning of October, and will be continued into 2010, according to LaDorna representatives, who have not, however, specified the amount invested in the promotional campaign. "This campaign will have a global effect on the entire brand and support LaDorna's image," Ioana Moga told ZF.