Novelties of Sun Plaza
Sun Plaza, the biggest mall in Bucharest, developed in the wake
of a 200 million-euro investment, will not bring major novelties in
terms of tenants when it opens, on February 25th, except for the
South of Bucharest.
Most Sun Plaza tenants already have stores in Romania, considering
that the prospects of retail expansion are low this year, and
entries onto the Romanian market almost frozen.
Sun Plaza comes with ten stores, its biggest, which are not present
in any of its three direct competitors - Vitantis, Grand Arena, and
City Mall.
"The only way to enter the Romanian market with new brands is
through franchise operators which, despite a difficult 2009,
managed to preserve a good position on the market. Expansions of
big and medium-sized companies have been scheduled for this year,
although their projects are not as easily approved by the managing
structures as before. In Sun Plaza, most retailers have already
been present on the market for a good few years," said Ilan Laufer,
general manager of real estate consultancy Retail Group. What are
the novelties brought by the mall? Direct access to the Bucharest
underground and the fact that retailers Cora, Mobexpert, Inditex,
C&A, and BauMax are entering a shopping centre in southern
Bucharest for the first time, covering an area with around 400,000
inhabitants.