Kika at its third country manager in a year and a half from the store opening

Austrian furniture retailer kika appointed Lars Lund as country manager for Romania, who replaced Werner Grassmann. Grassmann had taken over at the helm of kika's local operations at the end of March last year, five months after the store opening.
Before Grassmann, the store in western Bucharest had been run by Alexandru Creanga, who had been recruited at the beginning of 2007 to oversee the opening of the first store in Romania.
"Werner Grassmann continues to work for the company, but in Austria," Lars Lund, who took over as country manager in December 2009, told ZF.
The kika store on the Romanian market opened in March 2008 following a 31 million-euro investment, and is located in West Park, Militari district. According to data in the Romanian Trade Registry, Kika Mobilier posted 1.6 million euros in turnover in 2008. kika did not, however, confirm these figures. These are the latest available data on the company's sales.
In an interview given to Ziarul Financiar a few months after starting his mandate, Grassmann said sales were rising from one month to the next and that he had changed the promotional strategy, focusing on the western part of Bucharest.