Ghiman, Romtelecom: First acquisition target will be small cable TV providers
Romtelecom, one of the biggest communications operators in
Romania, will wage an all-out war against rivals RCS&RDS and
UPC over the next three years in order to accelerate growth on the
TV services and Internet markets, with the strategy including both
acquisitions and aggressive commercial offers, Ovidiu Ghiman,
executive manager in charge of the company's strategy and business
development, told ZF in an exclusive interview.
The company controlled by OTE (Greece) and Deutsche Telekom
(Germany) groups will primarily seek to buy as many of the 500
small cable TV providers that held around 16% of the TV market
(900,000 clients) at the end of last year. "There are hundreds of
local operators with thousands of clients, which can be bought,"
Ghiman says.
Romtelecom, however, will also bring aggressive commercial packages
onto the market, which, apart from TV, will also include fixed
telephony, Internet, and mobile communications services from the
group's mobile telephony operator. "We are not just talking about a
new package of TV services meant to attract clients but about a
joint effort."