How Romtelecom can become no. 1 TV service provider in three years' time

Acquisitions, a competitive commercial strategy, in conjunction with investments in road infrastructure and the support of the other companies in the group make Romtelecom's target of becoming no. 1 on the Romanian TV services market a "realistic" ambition, says Ovidiu Ghiman, executive manager in charge of the company's strategy and development, despite the fact that the operator is now no. 3 on this market, and that market leader RCS&RDS has over 1.6 million clients more.
"Romtelecom's target of becoming market leader not only on the TV segment, but also on the broadband market over the next three years is feasible," Ghiman says, and then goes on to explain his arguments.
The first and perhaps strongest is that Romtelecom needs to quickly focus on rising markets in the context where fixed telephony is on the wane. Out of the 807.7 million euros in revenues posted in 2009, almost 400 million euros were generated by fixed telephony, 200 million euros less than in 2006.
One of the key elements in Romtelecom's strategy is investment in its network and the launch of new services. "The TV market is currently clearly dominated by standard packages whose main advantage is their very low price, with the only differentiating element on the market being the investments in exclusive content made by some of our rivals."