Dacia reaches over 2% market share in Europe and beats South-Korean rivals

Dacia registrations increased by almost 23% in the first five months of this year in Europe, to over 110,000 cars, a volume the Romanian market can only dream of this year, as the most upbeat estimates point to a level of 100,000 units at the highest. In May, the market share of the domestic carmaker stood at 2.1% in Europe, comparable to Huyndai's and topping Kia's (1.9%), Chevrolet's (1.3%), Mazda's (1.3%) and Suzuki's (1.3%). Against a volume of 110,000 Dacia cars registered in the first five moths, including those of Romania, the sales of Mioveni-based carmaker can be valued at almost 900m euros, according to ZF calculations. Exports account for over 90% in Dacia output, from an 85% average last year. At the same time, as the European market slid by almost 9% in May year-on-year, Dacia sales went down by 3.6% in the same period, and thus the Romanian market added further market share in May. The biggest market for Dacia in Europe is still France, with almost 50,000 cars, namely almost half of Mioveni exports, followed by Germany with almost 10,000 units and Spain with 8,700 cars.