Corner store shopping costs
Snacks and products bought on impulse, such as soft drinks, yoghurts, and confectionery are 17-30% more expensive in small convenience stores than in supermarkets or hypermarkets, reveals a ZF analysis based on prices of 15 of the best selling products in such stores.
In Bucharest, a market that accounts for around 30% of local
FMCG trade, i.e. around 6-7 billion euros, there are currently
around 1,000-2,000 small convenience stores and mini-markets,
around 130 supermarkets and 18 hypermarkets, according to data from
retailers and market research companies.
"The price difference between a small convenience store, and a
supermarket or a hypermarket mainly has to do with margins: the
sales volume is much lower in a mini-market, so the operator needs
to cover its fixed costs through a higher mark-up," explains Marius
Caluian, general manager of market research company MEMRB Romania
& the Republic of Moldova.
Although big retail chains have changed the face of Romanian retail
over the last five years, small merchants such as operators of
small food stores and mini-markets still hold 50% of the
market.