Food industry multinationals closed 25 plants
In the past five years, 25 plants owned by the biggest producers
in the food and beverages industry shut down, with almost 3,000
people losing their jobs in the wake of these restructuring
decisions.
"The main interest is not the domestic market, but the
international one. Thus, production facilities are compared with
the figures of plants in other countries and it is only the best
that will be able to survive," stated Michael Weiss, vice-president
and partner with A.T. Kearney management consultancy.
Companies that have closed as many as three production facilities
since 2005 include Bunge Romania, the producer of Floriol and
leader of the domestic vegetal oil market, the producer of Milli
and Napolact dairy products, Friesland Campina Romania and
Coca-Cola HBC Romania, owner of Coca-Cola soft drinks brand.
The closures, which are likely to continue in the near future, were
prompted by players' desire to optimise production at European
level and slash costs.