Romanians annually leave 270-330m euros in fitness centres
On a still fledgling market, Romanians annually leave around
270-330m euros in fitness studios, according to ZF's calculations
taking into account the fact that only four in 100 Romanians go to
a fitness studio each month, according to a European survey, and a
Romanian on average spends around 25-30 euros monthly for a
subscription.
Romania's fitness studio market started shaping up in early 2000,
when, besides studios opened on the ground floors of blocks of
apartments and private clubs developed by independent
entrepreneurs, international operators made inroads. But massive
investments in this market have been operated in the past three
years, when, according to a ZF estimate, taking into account values
announced by the main players, they have reached around 15m
euros.
"In 2008, around 600 fitness companies were registered with the
Trade Registry, of which half were not active. I estimate around
500 studios abiding by some standards are currently operational in
Romania. These businesses come and go. There are few studios
enduring three years and this happens because of the bad
management," says Cezar Gregoriev, founder of Swedish Business
Club, a company specialising in consulting services for the opening
of fitness studios and sales of fitness equipment.