Maria Tudor, Zenith Media: Prices can win clients, but are not enough to keep them

The biggest media agency domestically, Zenith Media, has shifted its offer to non-media services to support its revenues in a period when the advertising market has been coping with the steepest declines in recent years.

"We've slashed costs, assumed the profitability slump, we're working on the revenues side by adding collateral, non-media services, to our agency's offer. Media research and analysis, we have a strong digital unit, we'll launch new-cast, the international brand for the management of unconventional projects, we're already providing services outside the traditional media area," says Maria Tudor, CEO of Zenith Media.
The agency posted turnover worth 174m RON (41m euros), down 25% from 2008.
"We're an agency focused on services, clients are at the heart of our business. I believe a client can be won just through prices, but cannot be retained only through them. The media is a complex product, with so much more components than price, but some clients unfortunately discover this truth only after they make their choices", Tudor said.