Dacia to get chain of showrooms in Western Europe from Renault

Renault, owner of Dacia brand, decided to develop a chain of showrooms for the Romanian brand, which will also have their own sales personnel. The French have, however, also set another clear target: 2% of the western-European market, writes BUSINESS Magazin weekly.

"With the launch of Duster, we are also changing our commercial strategy for Western Europe. Up until now, Dacia occupied a corner in Renault's showrooms. From now on, Dacia will have its own showrooms and dedicated sales personnel," explains Jérôme Stoll, leader of the Europe region within Renault, who coordinates the commercial strategy of the French company in Western Europe.

"We have a 1.55% market share in Western Europe, and in some countries, such as France, we have as much as 4% or more. This year we gained three places in the ranking of the best-selling brands and we are no. 17 at European level. My target is to exceed 2% market share fast, in the next three years," the Frenchman says.