ASUS, domestic PC market's number two, targets 50m-dollar turnover

Autor: Magraon Andreea 24.01.2011

ASUS Romania, the subsidiary of Taiwan's IT&C equipment producer, ranking second on the domestic PC market, last year derived 42.5m-dollar turnover, up 15% from 2009, Ciprian Donciu, the company's general manager, told ZF.

The biggest weight in turnover was held by notebooks, with an over 80% percentage, and netbooks, with 15-20%, according to Donciu.
Most products were purchased in December, a month traditionally bringing the biggest sales, said the company's general manager without providing further details.
This year, ASUS wants to reach 50m-dollar turnover, up almost 17% from last year. "Our target for each product is market share. During this period, the economic trend is difficult to predict, hence for us being technology users' first choice is highly important. Amid market stagnation, we target turnover worth above 50m dollars", says the company's general manager.
ASUS is due to launch 7 and 10-inch tablets running Windows and Google Android in the first half of this year domestically, Donciu says.