Acer expects 30% turnover growth in 2011
Acer Romania, the domestic subsidiary of Taiwan's IT&C equipment producer, expects turnover to rise by at least 30% this year. In 2010, the company led in the ranking of PC vendors domestically, with a 23.5% share, up 2% from 2009, according to Iftemie, who quoted IDC research firm's data.
Last year, the PC market stood at 600,000 units, up from 500,000
units in 2009.
2010 results can be accounted for by the fact that the difficult
market situation was already known, and many of 2009's problems
were avoided.
"In our case, the 2009 result was seriously hurt by the fact that
at the end of 2008, the crisis took us by surprise in that in
January 1, 2009, we had a stock of over 30,000 laptops in the
country, ordered by partners, but which were no longer delivered
because of the crisis," recounts Iftemie in an interview with
ZF.
Acer expects the PC market to climb to 750,000 units, amid
consumption thaw-up and as the emotional shock of the crisis is
fading away.
What new products will Acer launch in Romania in 2011? 2011 will be
undoubtedly the year of tablets, says Iftemie. Acer will bring
tablets with Android and Windows 7 systems in March-April and in
autumn will bring smartphones.