Market research transaction: Nielsen buys MEMRB

Cypriot market research company MEMRB, with an over 40-year history in the sector, has been acquired internationally by The Nielsen Company, one of its competitors. The international transaction involves activities of subsidiaries of the two companies in several countries, among which Romania.
"The Nielsen Company has acquired MEMRB operations in 28 of the 32 countries in which the company operates. Our immediate focus now is to work closely with MEMRB to ensure smooth transitions for our clients," said representatives of The Nielsen Company, who added they could provide further details for the time being.
Nielsen Romania posted 3.46 million euros in turnover and 685,000 euros in losses in 2009. MEMRB posted 3.28 million euros in turnover in 2009 and a gross profit of around 65,000 euros.
The Nielsen Company, with operations in over 100 countries, is a media research giant, with 5.12 billion dollars (3.87 billion euros) in turnover last year and an operating profit of around 715-730 million dollars (540-552 million euros).