P&G's Urlaţi plant: 90% of last three months' production exported
The Urlaţi, Prahova, plant of US Procter&Gamble
giant, one of the few plants built from scratch in Romania after
1990 on the consumer goods segment, has come to manufacture
shampoos and hair care products at 40% of total capacity.
"Since September, since the official plant opening until now, we've
reached 40% of total capacity and we hope to keep up our growth
pace and reach an 80% production capacity by autumn," said Cornelia
Sofronie Piţigoi, external relations manager with
Procter&Gamble Marketing Romania.
The US group's representatives have not specified the plant's total
production capacity so far.
Though unwilling to specify the value of exports, P&G
representatives stated that around 90% of overall production had
gone abroad over the past three months.
Romania has thus become a shampoo exporter though it has to import
both soap and toothpaste because Colgate-Palmolive US giant in 2008
closed the last plant it held in the country, in Braşov.