Car clients still more interested in discounts than price
The first question a client entering a car showroom asks is about what discount he or she can get, though most importers have in recent months been trying to find new ways of attracting buyers, but without cutting car prices.
According to Kia head, the discount policy embraced by several dealers and importers can significantly harm a brand as it will be very difficult to cut the price of a car close to the level of before the promotion.
Early this year, in an interview with ZF, Dragoş Măgdălina, CEO of Hyundai Auto Romania, the importer of the Korean brand on the domestic market and part of Ţiriac Holdings, said car prices have come to be abnormally low as all dealers have discount campaigns underway. Instead of discounts, clients should be attracted through services, and car prices should allow dealers to return to profit, according to Hyundai head.